Identify the latest technological advancements and innovations that have the potential to disrupt industries or create new opportunities. Look into areas such as artificial intelligence, blockchain, biotechnology, renewable energy, 5G, and other cutting-edge technologies that could shape the future.
Identify gaps in the existing market that have not been adequately addressed by current products or services. Look for opportunities to offer innovative solutions that can meet unmet needs or provide better alternatives to existing offerings.
Understand the changing preferences and behaviors of your target audience. Explore their needs, pain points, desires, and aspirations. Analyze consumer feedback, conduct surveys, and track social media trends to gain insights into what drives consumer decision-making.
Examine the major global challenges and megatrends, such as climate change, urbanization, demographic shifts, and resource scarcity. Consider how your innovation can contribute to addressing these challenges or capitalizing on the opportunities they present.